UZA's MV, The hardest Choreography ever in the history of AKB48

  October 3, 2012

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Popular idol group AKB48 28th Single UZA's MV was unveiled during the morning TV show Mezanyu.

Oshima Yuko and Matsui Jurina, both have their edge in dancing play Center for this song, which is dubbed to have the most difficult choreography of all AKB48 songs.
The director is academy award winning video director Joseph Kahn, who directed the MV of Gingham Check.
This time, unlike other MVs of AKB48, the MV has not drama part, solely focusing on dancing in a set with a dark antique mood, countless of fallen leaves fluttered around in the air.

7-men performance group, Beat Buddy Boi, who performed with AKB48 in the Janken tournament directed this ever-changing-formation choreography.
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They practiced the coreo during the rehearsal for the Tokyo Dome concert, and there were even members who took 2~3 weeks to fully learn it. One of the highlights of the film, Dolphin is performed by Oshima Yuko, Takahashi Minami, Yokoyama Yui and Yamamoto Sayaka. The 4 girls tried hard to nail this trick, where they put their body onto the floor in the following order, Chest, Belly, and legs. That's why they had bruise on their knees.
Kashiwagi Yuki who played a role of clown was raved for her pantomime-like dancing where she performs without changing her facial expression a single bit.

After the filming, Kahn, who has directed MVs of famous artists like Lady Gaga or Britney Spears, said with confidence “This is the best dance MV I've ever produced.”

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Related post: (Positive views) UZA's MV, The hardest Choreography ever in the history of AKB48

Yuko's dance was so surrealistic…. lol

Visual-wise, it kinda reminded me of Disney's movie Nightmare lol

It was too short….. but was nice because it's kinda like Halloween.

Transformation Lineup

Jurina: American Police

Yuko, Milky: Ballerina

Mayuyu, Rena: Black Goth Loli

Yukirin, Sakura: Clown

Mariko, Kojiharu: Sexy Princess

Takamina, Sayaka, Yuihan: Neat and clean Cinderella

Tomochin, MInegishi: ?

Paruru, Sashihara: Puppet

LOL Never ever let Joseph to film the MV of AKB48


Paruru got tons of closeups…

He gave Paruru too much closeups…

The color of their lips….. Damn!

Oshima's lips are so gross….

Is this a kinda of  penalty??

Yukirini Clown

Puppets Paruru and Sashiko

how to get your ex back

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Honest feeling. It's hard to form my opinion about this because it was too short…

Probably the reason why they didn't include drama part was because of the character of the song?

LOL What the hell***

Basically their dancing looked a bit awkward…

Is that supposed to be like this? Or because of Joseph's poor direction?

That's to be expected…

AKB48 new single UZA. Director for the MV is KOREAN Amaerican Joseph Kahn.

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The first MV he filmed after he joined Hollywood in 1995 was awful.

He was told “You completely lacks a talent. Why don't you give up?”

But he had no choice because “I am a 2nd generation Korean American and my mom was a waitress…”

Joseph Kahn, whose real name is あん・じゅんひ (26) has become a great figure in the American Music Video scene. We met him visiting Korea for the first time in the last 8 years for the meeting with Korean Ads agency.

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He is just another Korean guy….

I don't want to call him Joseph anymore. He is ジョセフww. (ww: scornful laugh)

Omg! I love this MV! This has the worldview!!!(*´Д`)ハァハァ 


↑You ate too much hamburgers…

As far as I can see from the image, it just looks like Thriller…. lol

I love the makeup! It suits the image of the song. Or do Idol Otaku hate this kind of direction?

↑It's not that I don't like the atmosphere of the MV.

But I believe Japanese has their own sense of beauty and every race has makeup that suits them the most. Their skin, texture of hair, whole mood….. and he even doesn't try to get the heart to the beauty of Japanese girls….

That's why I think foreigners who have no intention to understand Japanese culture other than Otaku subcultures shouldn't direct AKB48's MV.

I think….. Mayuy looks more…. uhmmm but yeah I think this has it's own uniqueness… Uhmmm

I think Mayuyu looks cool!


The makeup for Takamina and Jurina was also….. “loss for word”(´・ω・`)

Maybe because the lighting was too dark, they put that weird and flashy makeup..?

Anyways, I think it's great to release this kind of MV at this timing when Halloween is approaching!

AKB48 can use this for their missionary work both domestic and overseas that they can do this type of song.

People on Jurina fan thread are unanimously raving this MV….

I think this type of tune really makes Jurina look standing out from the rest.

I can't judge the MV from such a short footage, but

I can surely say, Jurina's presence  alone can beat all the rest

I kinda can hear Maeda-san's voice…..

“I wanted to join this kind of artistic film…” 

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  • http://twitter.com/Aoisagi10 Aoi

    I hated gingham check but uuuhhh this actually looks pretty good, so far I’m loving the ballerina dance part. The gothic look I’m guessing was nicely timed to coincide with halloween

  • MGPD

    Oh wow, it looks really cool, now I’m really looking forward to it

  • http://www.facebook.com/profile.php?id=100001164973161 Giang Pham

    I dig the preview a lot *__*
    Can’t wait to see full *__*

  • http://twitter.com/shillaLoraine Sheila Loraine

    now this is what I call “KAKKOII”

  • bentobox

    Remember “Everybody” by Backstreet Boys, also directed by Joseph Kahn. They had Frankenstein, mummy, Dr Jekyll, dracula, etc.

  • moofuq

    This is so cool! There you go Kahn! This is his real talent. Sugoi!

    lol, it must be so hard for Yukirin, the reaction queen, to not change her facial expression while playing clown. She should be a professional actress!
    btw, are they trying to say something by making Sasshi and Paruru as puppets? hehe just saying..

    • Masako Hasegawa

      Lol, Paruru and sasshi are being manipulated by Aki-p? XD

    • http://twitter.com/_yukirins ダンテ

      Haha.. well in Majisuka Gakuen, Yukirin had to hold back her reactions, too~ :D I do see some potential as well. haha

  • http://twitter.com/ryuchan11 清水幸

    this is my personal view. though this PV looks cool, i think it’s not well-accepted by Japanese fans. of course, it’s not valid and can be argued but from the comments above, it seems so. i think Japanese fans have different taste with international fans when it comes to this thing especially idol-thing.

  • cryt

    Although I love the dark lolita antique spooky attic theme, and the choreography was shot powerfully, I’m having reservations about the member pairings.

    Paruru fits puppet so well that she overshadows Sashi, I didnt even know it was Sashi till I saw the still frames. Her puppet role doesnt require her to dance as advanced as Jurina, Takamina, Tomochin, and Yuko’s roles and closeups.

    Ballet fits better with Milky’s emphatic dance style than Yuko’s energetic pop & lock method, so it puts Yuko at a disadvantage.

    lol why does Yuko have gyaru lipstick and everybody else like Mayu gets the dark goth lips which definitely look better.

    But overall I really really liked it! (sorry for nitpicking) Costumes and makeup were dramatic and made UZA more intense. Mayu and Yukirin’s scene together was so AWESOME, their expressions totally get across to the viewer.

    and come on ppl, don’t bash him just because he’s of Korean descent, he probably gets plenty of that growing up in the states and trying to break into Hollywood entertainment industry which is notorious for its lack of Asian diversity and opportunities.

  • http://twitter.com/_yukirins ダンテ

    Hahhh the preview really was too short. But better than nothing!
    I can totally understand that it depends on the person and partly of the culture you live in whether you like something or not. But I think these people are judging too fast. We should wait until the full video is out.
    I think the setting and all fits the lyrics and genre of this song well. The dark makeup and outfits were adjusted to it and all in all I wouldn’t be able to imagine it in any other way even though I’m usually a creative person this realization is well thought over of Kahn!
    But then again.. that’s only my opinion.

    I honestly can’t wait for the full video~

  • http://twitter.com/extinctserpent Tikky

    omg this PV gives me goosebumps, the good ones

  • http://www.facebook.com/profile.php?id=1599649413 Arianta Zulhan

    lol at those racist comments, anyway, the PV looks cool, Tim Burton should make the drama version lol

  • Ryan

    UZA’s MV is too damn cool! yaay

  • Hanabiratachi

    I understand different culture have different taste but the Korean comments aren’t necesary. I don’t like the girls’ lipstick colors tho but it fit the Halloween atmosphere.
    Either way I’m excited <3

  • http://twitter.com/Enami_chan Enami

    People are judging far too fast… Why this much hateful comments for a simple preview? Just enjoy as it is.
    Personally, I’ve really like the thrilling atmosphere of this MV, and I think that this man Joseph Kahn has a great tallent. Girls seem different from usual, the song is awesome and totally opposite to the Idol concept thing and this uniqueness make me love this song more and more.
    Regarding, the choreo, what can I say more than it is amazing? LOL
    People are criticizing, don’t they even see the bruises on their knees? Guy, they are doing their best! <3